The Signal Vine platform has significantly increased our ability to reach students. We are a smaller school that reaches enrollment goals by connecting with students and building a relationship with them. We can’t do that if we can’t reach them. We now connect with more of our students and are able to better manage our application volume because of the ease and efficiency of this texting platform.
1,200+
students
79%
acceptance rate
50+
degree options
The Challenge
Keystone College's Admissions team were facing a problem of increasingly large caseloads. Only five counselors were tasked with communicating with over 3,000 applicants each year.
Knowing that students prefer texting over phone calls or email and that texting is also the fastest and most efficient method of communication for both students and staff, they began texting with Google Voice. However, it became clear that Google Voice was not robust enough to provide the type of texting communication that Keystone needed,
Implementation
Keystone Admissions crafted a communication plan around each stage of the application process. Rather than replacing other forms of communication, their texting program, deployed through Modern Campus Signal Vine, was built to complement and enhance their emails, phone calls and mailings.
Student phone numbers are sourced from their applications; once a student submits an application, they begin receiving text messages for the remainder of the application process.
Results
Throughout their first year on the Modern Campus Signal Vine platform, 49% of all students who submitted an application to Keystone College engaged with text messages at least once.
Most impressively, Keystone achieved their goal of increasing yield and enrollment; they saw a 7% year-over-year increase in first-year enrollment after implementing Signal Vine. Now, staff are able to communicate much more efficiently and effectively with applicants. Signal Vine’s mobile app, in particular, is a great resource for admissions counselors who travel frequently.
Related Case Studies
Academic Advisors at The University of Texas at Austin Engaged 98% of Targeted Students in Text Messaging
How a large, public university leverages Modern Campus Signal Vine to strengthen relationships between advisors and students
Benjamin Franklin Institute of Technology Increased Enrollment for Five Straight Semesters
How a small, private college leverages Modern Campus Signal Vine conversational two-way text messaging to engage prospective students throughout the admissions process
Southwestern Michigan College Increased Its Admissions Yield by 6% Among Students Who Received Personalized Text Messages
How a small community college leverages Modern Campus Signal Vine to engage prospective students
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About Modern Campus
Modern Campus is obsessed with empowering its nearly 2,000 higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.
The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement and development, conversational text messaging, career pathways, and campus maps and virtual tours. The result: innovative institutions can create a learner-to-earner lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner engagement movement at moderncampus.com and follow us on LinkedIn.