<?xml version="1.0" encoding="UTF-8"?><item href="/podcast/episode-sixteen.html" dsn="resources"><title>Episode 16: Leveraging Personalization to Drive Strategic Marketing Initiatives   </title><type>Podcast</type><product/><item_date>10/21/2021 04:00:00 PM</item_date><thumbnail><img src="/_resources/images/illumintation-by-modern-campus.png" alt="Episode 16: Illumination by Modern Campus"/></thumbnail><summary>On this episode, Eric Hazen, Web Marketing Manager at Ferris State University, talks about the digital experience modern learners expect and how to launch and scale personalization to drive revenue and enrollment growth. </summary><external_url/><display>true</display><tags><tag>Student Experience</tag><tag>Website Personalization</tag></tags></item>