About Virginia Commonwealth University
14
schools & colleges
28,000+
current students
211,000+
living alumni
The good news: Virginia Commonwealth University has over 200,000 living alumni whom the Office of Development and Alumni Relations can engage in alumni events and gift-giving opportunities.
The discouraging news: The office can only email about 45,000 of these alumni — less than 25 percent.
The reason: VCU doesn't have most alumni’s current email addresses. When alumni change their email, they rarely inform VCU. The problem is especially prominent among young alumni who lose access to their @vcu.edu addresses upon graduation.
Fortunately, alumni rarely change their phone numbers. The vast majority of VCU’s alumni, including Millennials, keep the numbers they had as students.
So, VCU realized that text messaging had enormous potential for reaching learners after graduation. With texting, not only would the Office of Development and Alumni Relations be able to deliver their messages to the right people, but alumni would be more likely to read and respond.
The Solution & Result
VCU staff knew that, in order to manage text campaigns smoothly, they needed a platform that would allow for multiple administrative users. They found it in Modern Campus Message which allows for unlimited users who can be granted custom permission levels.
With Message, Jenna Hart and her small team can develop a cohesive texting strategy. They can collaborate with other teams to schedule introductory texts and give topic experts the right permissions to interact directly with targeted alumni.
Onboarding new users has also been a breeze. Little training is needed given that the platform is so intuitive.
Plus, having an accurate record of when, how and why alumni have engaged with the office has proved valuable for adjusting communication strategies and deepening relationships.
Virginia Commonwealth University's Favorite Features
User-friendly dashboard
Unlimited users & custom permissions
Message calendar
Modern Campus Message is quick and easy to learn, enabling you to efficiently send texts that are engaging and accessible. Maximize collaboration by inviting your full team to send, review or schedule texts within an approval workflow. Manage everyday communications, coordinate campaigns and avoid sending recipients too many messages simultaneously.
Connect with your students, prospects and alumni at each stage of their educational journey.
Explore the leading texting platform for higher education.
Modern Campus empowers 1,700+ higher education institutions to attract, engage, and retain learners for life with software solutions that enable a modern student experience.
The Modern Campus learner-to-earner lifecycle platform powers solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.