Georgetown's McDonough School of Business has long prided itself on its world-class reputation. Students enroll with the expectation that they’ll receive highly personalized support, propelling them to excel inside and outside of the classroom.
But emails weren’t resonating with today’s modern learners, and as a result, essential information was frequently ignored. Students literally weren’t receiving the messages they needed to guide their success.
The Solution & Result
Georgetown's McDonough School of Business realized that texting could be a great alternative strategy for capturing students’ attention. But making their text messages personal and tailored to the needs of hundreds of unique learners, seemed much harder.
Fortunately, Modern Campus Message brought those worries to an end. With the platform’s patented Blended Messaging® approach, the Undergraduate Program Office has sent thousands of targeted messages to segmented populations and engaged in one-on-one conversations with the vast majority of students.
The student feedback has been clear and instant, as text recipients frequently respond to Message with words of gratitude and celebratory emojis. Opt-out rates have also been extremely minimal.
Beyond the specific information students receive via texts—such as course registration deadlines, add/drop dates and in-person advising session reminders—the communication shift sends a wider message: we care about you. Students know that the staff are invested in each learner as an unique individual and will be readily available through the student’s phone throughout every step of the academic journey.
The McDonough School of Business’ Favorite Features
Text Scheduling |
Personalization |
Multimedia Messaging |
| By planning out texts for the entire semester, you can strike the perfect balance of engaging students without over-texting. |
Pull in relevant student data, such as each learner's preferred name, advisor's name and class year. By sending messages that are tailored to each student, you can limit opt-out rates and improve response rates. |
Take your texts to the next level—with images, videos, links and even GIFs. However you want to get your message out, we have the tools to do it. |
| Learn more | Learn more |