Today’s students have modern expectations for their web experience, and visiting your .edu webpage is no exception.
Join us for an insightful webinar featuring Eric Hazen, Executive Director of Digital Experience and Marketing at Ferris State University in Michigan. In today's competitive enrollment market, creating a personalized experience for website visitors is no longer just a nicety—it's a necessity.
Eric will delve into the importance and impact of tailoring digital interactions to make prospective students feel welcome and invited. He will share strategies on how institutions can build a trusted brand that resonates with students, fostering a sense of connection and belonging from the very first visit to the website.
Key topics will include:
- The critical role of personalized experiences in student engagement
- Techniques for making website visitors feel valued and connected
- Building a trustworthy brand that stands out in the competitive enrollment landscape
- Meeting and exceeding student expectations to drive enrollment success
Don't miss this opportunity to learn from an industry leader and gain valuable insights into enhancing your institution's digital presence. Whether you're in marketing, admissions, or student services, this webinar will equip you with the tools and knowledge to create meaningful and impactful digital experiences.
Who should attend:
- Higher Education Marketing Directors, Managers, and Coordinators who focus on digital strategies and student engagement
- Web Content Managers, Digital Experience Directors, and IT professionals who oversee the technical and content aspects of institutional websites
- Chief Information Officers (CIOs), Chief Marketing Officers (CMOs), and other senior leaders interested in understanding the impact of personalized web interactions on institutional branding and student success
Presenting:
- Eric Hazen | Executive Director for Digital Experience and Marketing at Ferris State University, University Advancement and Marketing
Eric Hazen serves as the Executive Director of Digital Experience and Marketing at Ferris State University. At the helm of a dynamic team of marketers, content creators, and web developers, Eric leads the creation of bespoke content and experiences that engage and convert. His leadership extends to paid media, web content, social media, and ensuring that each digital touchpoint resonates deeply with prospective students.