Webinar Summary:
Discover how data-driven personalization can revolutionize your institution’s enrollment funnel and significantly increase student applications. In this session, we’ll dive into the key demographics and psychographic insights that allow universities to tailor their marketing efforts to resonate with prospective students. From high school juniors to adult learners, and transfer students to international applicants, you’ll learn how to create targeted campaigns that speak directly to the unique needs, interests, and behaviors of each audience segment.
Our panel will showcase actionable strategies for using demographic, behavioral, and academic data to personalize messaging across your web platforms, email campaigns, and social media channels. Whether you're optimizing for mobile engagement, leveraging social proof, or guiding students through specific stages of the enrollment process, this webinar will equip you with the tools to elevate your digital marketing strategy and drive higher conversion rates.
Get Ready to Engage!
This isn't your typical webinar—it's a chance for Modern Campus CMS customers to connect
and collaborate in a user group style session. We'll kick things off with a short
presentation, and then open the floor for a lively discussion where you can share
your challenges, goals, and ideas. Want to dive into the backend of the software?
You’ll have the opportunity to explore that too! It’s all about engaging, learning,
and helping each other improve.
Who Should Attend:
- Modern Campus CMS Customers
Presenting:
- Eric Butler | Account Manager at Modern Campus
- Eric Hazen | Executive Director of Digital Experience and Marketing at Ferris State University