From Brand to Experience: The New Rules of Higher Education Marketing

For decades, higher education marketing focused on awareness, reputation and recruitment campaigns. Today, learners expect something different. Their perceptions are shaped not only by what institutions say, but by every interaction they have—from their first website visit to their experience as students and alumni. This webinar explores how marketing leaders are redefining their role, breaking down organizational silos and helping institutions deliver experiences that build trust, engagement and long-term loyalty.