5 Things Students Look for From a College

Download this guide to find out what it takes to deliver the experience modern students expect.

Unlock your institution’s potential.




When students shop for a college or university, they have traditionally prioritized affordability, personal fit, career outcomes, and location. And today’s modern learner has an additional concern: a school’s online environment. This marketing guide offers ways for colleges and universities to meet student expectations when they can’t physically be on campus, or when they are on campus, but with limited interactions.

In this marketing action guide, topics covered include: 

  • Increased engagement opportunities
  • Attentive admissions counselors
  • Easy access to support
  • Seamless online experiences
  • Better breakdown of costs

These tips will help you rise to meet the challenges of providing students with a quality, meaningful campus experience—both online and in person.


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