With freshmen enrollment down 16% at U.S. colleges and universities, your school’s website plays a critical role in maintaining your enrollment numbers. This action guide highlights 5 ways to modernize your campus website so that it stands out from the competition.
Among the tips in this marketing action guide:
- Learn the basics of good design
- Craft content that speaks to the intended audience
- Be inclusive
- Use data to inform content choices
- Strengthen your site with a powerful CMS
For many students, your campus website is the first (and often the only) interaction they’ll have with your school. Make a lasting impression with a website that wows.