E-Expectations of Transfer Students 2020: Focus on Website Experiences

Unlock your institution’s potential.



With the recent change in guidelines from the National Association for College Admissions Counselors and the challenges of the COVID-19 pandemic, now is the time to engage the ever-growing student population of transfer students by strengthening your institution’s digital presence.

The data in this paper can help you gain support from leadership for developing a thoughtful digital engagement strategy that attracts prospective transfer students. You’ll find recommendations to fortify your institution’s digital presence through website and related marketing resources.

In this research paper, you'll explore:

  • How transfer students research a college or university
  • Rules of engagement with prospective transfer students
  • How transfer students find a college or university website
  • Content priorities for transfer students
  • Transfer student frustrations
  • The impact of social media on prospective transfers

This research paper focuses on a subset of the results from E-Expectations® of Transfer Students: A 2020 Trend Report.


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