The New Student Search Journey with Manaferra

The New Student Search Journey with Manaferra

Higher education marketing has entered a new era.

Prospective students are no longer relying solely on Google searches to discover colleges and universities. Increasingly, they're asking ChatGPT, Gemini, Perplexity, and other AI-powered search experiences to recommend institutions, compare programs, and answer questions long before they ever visit an institutional website.

This shift is changing how institutions earn visibility and redefining what happens after students arrive.

Join experts from Manaferra and Modern Campus for a practical discussion on the evolving digital enrollment journey. We'll explore how AI search optimization (AEO), Generative Engine Optimization (GEO), and modern SEO influence institutional visibility, how prospective students actually interact with college websites throughout their decision-making process, and how institutions can create personalized experiences that convert curiosity into applications.

You'll see how Manaferra's AI Index helps institutions measure and improve their visibility across AI-powered search platforms, and how Modern Campus helps transform that visibility into meaningful engagement through personalized web experiences, conversational communications, and guided student journeys that support enrollment outcomes.

Whether you're responsible for enrollment marketing, web strategy, digital experience, or student engagement, you'll leave with practical strategies for adapting your recruitment approach to the next generation of student search behavior.

Learning Objectives

Attendees will learn:

• How prospective students are using AI search before traditional search engines

• The differences between SEO, AEO, and GEO—and why all three matter

• What students actually do between first discovery and application

• How to optimize institutional websites for both AI discovery and human conversion

• How personalized digital experiences improve inquiry-to-application performance

• How to measure AI visibility and prove ROI