From Curious to Committed: A Look at How One Institution Built a Personalized Enrollment Journey With Their CMS
June 25th | 2pm ET / 11am PT
From Curious to Committed: A Look at How One Institution Built a Personalized Enrollment Journey With Their CMS
Today's prospective students expect their digital experience to feel relevant from the very first interaction. But most institutional websites deliver the same static experience to every visitor, the same content, the same programs, the same messaging, regardless of who is browsing or where they are in their journey.
The result is a missed opportunity, and it starts at the very first click.
Join Kayla Benda from Ferris State University and the Modern Campus team for an inside look at how Ferris State used their Modern Campus CMS to build dynamic, personalized web experiences that guide prospective students from initial interest to application.
You will leave with:
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A framework for moving beyond static web experiences toward behavior-informed digital pathways
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Practical strategies for using data to continuously refine what prospective students see and experience online
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Real examples of dynamic content and personalized program discovery in action
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A replicable approach your institution can adapt immediately
Whether you are evaluating your digital experience for the first time or looking to unlock more of what your CMS can already do, this session meets you where you are.