Where To Start With Website Personalization?

How Oakland Community College got started and what it is trying next

Your team sees the potential for website personalization. Then come the questions. Where should you start? Which programs or audiences should you focus on? What should you measure?

There is plenty to consider. Hearing how another institution worked through those questions can make the first step feel more manageable.

Modern Campus presents a 30-minute conversation in partnership with Stamats, featuring Gregg Phelps of Oakland Community College and Sandra Fancher of Stamats. Hear how Oakland took small steps with the built-in personalization feature in Modern Campus CMS, giving the team a chance to test, learn and build on its ideas for helping visitors find programs that interest them.

What you will hear:

• Getting started: How Oakland chose its first personalization effort.

• Lessons learned: What the team discovered and what it is trying next.

• Ideas to consider: Where personalization could help your website visitors.

Meet the speakers

Gregg Phelps, Web Technical Strategist | Oakland Community College

Gregg works on Oakland Community College’s website and has been exploring personalization with his team. He brings a practitioner’s perspective on getting started and assessing where the feature could be useful.

Sandra Fancher | Stamats

Sandra brings more than 25 years of experience in digital strategy and account management. She advises clients on digital planning, analytics, innovation and ROI measurement and worked with Oakland as the team explored personalization