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Design with Purpose: Creating a Performance-Driven Website

This white paper outlines the steps needed to get you started with the design phase of a college or university website redesign.

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Contemplating how to start redesigning your website?

It's time for a new look for your institution's website, but perhaps you lack a background in design or the knowledge about what constitutes an effective website. Or you may find that you need to brush up on trends to attract and engage prospective and current students. This white paper outlines the steps needed to get you started with the design phase of a website redesign.

Even with limited resources, time constraints, deadlines, and an endless list of desired website features, you’ll find that this white paper can help you create an attractive, well-designed website that visitors find appealing and informative.

In this white paper, you'll learn:

  • The principles of an effective website redesign.
  • Why it's important to consider your audience's wants and needs.
  • How to analyze and evaluate successful college and university websites.
  • Why it's critical to design with implementation in mind.
  • How to use data to reach your redesign goals.

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