Are you dreading an upcoming content audit?
If a website redesign is in your future, this white paper provides a step-by-step guide to the process of auditing your content so that your new website is well-organized, streamlined, and replete with high-performing web pages.
By working through each of the steps outlined in this paper, you’ll glean key data about the content you provide to site visitors as well as what content your visitors most utilize. This info will prove invaluable as you move to the next steps in your redesign.
In this white paper, you'll learn:
- How to define goals and initiate a website content audit.
- How to capture and record data for a content inventory.
- How to score your content with a checklist for evaluating the quality.
- The ABCs of information architecture and how to build a killer navigation structure.
- Tools that can help you conduct a successful content audit.