Workshop: Uncover Your Hidden Student Audiences

Higher education is no longer serving one type of student.

Today's learners arrive with different goals, responsibilities, and pathways to enrollment. Some are researching programs after putting their children to bed. Others are returning to finish a degree they started years ago. Some are transferring credits, changing careers, or exploring new opportunities through Workforce Pell programs. Yet many institutions are still relying on communication strategies built around the traditional first-time freshman experience.

The result? Missed opportunities to connect with prospective students, prevent enrollment drop-off, and support retention. Modern students expect personalized experiences. They compare every interaction to the digital experiences they have elsewhere, whether that's streaming platforms, online retailers, or food delivery apps. They expect institutions to understand their needs, anticipate relevant information, and make the path forward clear.

In this interactive workshop, you'll learn how to identify the student audiences your institution may be overlooking and map the journeys that matter most.

You'll leave with:

• A practical approach for identifying hidden student audiences and enrollment opportunities within your current communication strategy

• A student journey mapping framework you can immediately apply across your website, campaigns, and student communications

• A clear view of where communication gaps may be impacting engagement, enrollment, and retention outcomes

• Actionable next steps to prioritize investments that create a more connected student experience

Join the Modern Campus team for a hands-on session designed to help you uncover overlooked opportunities, strengthen student engagement, and build a communication strategy that reflects the realities of today's learners.

Register today.