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The Keys to Communicating with Modern Learners: 3 Lessons from College Executives
The news is out: Text messaging is not just a nice-to-have way of advertising events to students and building relationships through emojis. The right texting strategy can directly benefit a college or…
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Let’s Get Over Ourselves: Students are Customers, Now and Forever
As with any paradigm shift, the idea that institutions must treat students as customers has come under heavy criticism. Higher education’s old guard has been resistant to this fundamental switch, but that…
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