Let’s Get Over Ourselves: Students are Customers, Now and Forever
As with any paradigm shift, the idea that institutions must treat students as customers has come under heavy criticism. Higher education’s old guard has been resistant to this fundamental switch, but that…
Read More
A Calendar with Everything in One Place: Modern Campus CMS + Presence
A comprehensive campus calendar on your college or university website is one of the most valuable ways to drive engagement among prospective and current students. From student affairs to athletics to honors…
Read More
Leveraging Microcredentials in Higher Education
In the past few years, microcredentials and other forms of alternative credentialing have shifted from the shadows into higher education’s limelight. Increasingly, students of all ages are indicating their desire for a…
Read More
Competing in the Adult Student Marketplace
Non-traditional students provide lucrative opportunities for institutions agile enough to respond and effectively understand their needs.
Read More
Driving Revenue and Enrollment Growth During Uncertainty
COVID has proven that uncertainty is the new normal, but despite the obstacles that uncertainty presents, there are still opportunities for growing revenue and enrollment in higher ed.
Read More
Supporting Military Students & Families Through Educational Opportunities
Welcome to the fourth in a series of blog posts that demonstrate how marketing and web teams can bring the power of personalization to life at their college or university. The series…
Read More
A New Vision for the Future of Higher Education: Prioritizing Engagement and Alignment
The pandemic highlighted the need for upskilling and reskilling, amplifying the importance of lifelong learning access for all. It also changed the trajectory of higher ed as a whole—bringing forward trends and…
Read More