University Website Redesign: The Complete Guide for 2026
A university website redesign is one of the best investments an institution can make, shaping enrollment outcomes, brand trust, and operational efficiency for years. Student research behavior has shifted. Official institution websites…
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Three Steps to Personalizing Your Higher Education Website
“When somebody comes to our website and fills out an RFI form, they’re expecting the Amazon experience, not the higher ed experience,” says Eric Hazen, Director of Digital Marketing at Ferris State…
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3 Consumer Behaviors that Determine Your Enrollments
Whatever development your prospective learner looks for, there’s one area in which they need no education: Shopping.
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Who’s in Charge: Why Higher Ed Culture Demands a Certain Type of Leader
Higher education is built on collaboration. Although it needs someone — or a group of people — at the helm, institutions work best when faculty can learn from one another without interference…
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Texting Students: How to Win Them in 7 Messages
Email has an average open rate of just 20 percent. Text messages clock an astounding 98 percent.
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Recruiting Transfer Students: Does Your School’s Website Hit the Mark?
Unlike first-time college students, transfer students have experience navigating the world of academia. They’ve shifted their priorities away from concerns around “college fit” and “college experience.” And because they’ve already begun their…
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Best College Websites of 2021: What These Schools Did Right
Ready for a website redesign? See how these best college, university and higher education websites are maximizing their web pages to reach prospective students and offer a great user experience.
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