Modern Campus Blog

5 Keys to Improving Your Higher Education Website

The best college websites are the front door to the institution. They make information easy to find, they simplify complex processes and they reflect the brand of your college or university.

15 Surprising Higher Ed Stats That Marketing and Admissions Professionals Can't Ignore

Redesigning your college or university website? Revising your school’s strategic plan? Reevaluating your institution’s revenue streams?

Bringing Intentionality to the Institution to Drive Student Success

Avoid the OCR Letter: Ensure Your College's OCR Compliance

In June 2010, when the idea of using electronic book readers in the classroom began gaining ground, “Dear Colleague” letters from the U.S. Department of Education’s Office for Civil Rights (OCR) were…

9 Signs of Poor Digital Experience That the Best CE Teams Always Avoid

Your website is the front door into, and the shop window for, your continuing ed division. The best CE and workforce development websites are designed with this in mind.

The Keys to Communicating with Modern Learners: 3 Lessons from College Executives

The news is out: Text messaging is not just a nice-to-have way of advertising events to students and building relationships through emojis. The right texting strategy can directly benefit a college or…

Let’s Get Over Ourselves: Students are Customers, Now and Forever

As with any paradigm shift, the idea that institutions must treat students as customers has come under heavy criticism. Higher education’s old guard has been resistant to this fundamental switch, but that…

Corporate Partnerships and the Digital Revolution: How Continuing Education Must Continue to Evolve

A Calendar with Everything in One Place: Modern Campus CMS + Presence

A comprehensive campus calendar on your college or university website is one of the most valuable ways to drive engagement among prospective and current students. From student affairs to athletics to honors…