Episode 264: Why Authenticity Wins in Student Recruitment

Today’s students expect more than personalized communications—they want genuine connections, clear value, and confidence that an institution understands their goals. Creating meaningful recruitment experiences requires balancing authentic, student-centered engagement with a long-term focus on career readiness, belonging, and lifelong success.

On this episode, Tom Morgan, Assistant Vice President of Undergraduate Admissions at Clark University, discusses how authentic, personalized recruitment experiences and career-connected learning help students feel seen, explore their goals, and make more confident enrollment decisions.