Episode 273: Staying Human in the Changing College Search

As AI and changing search habits reshape how prospective students discover and evaluate colleges, institutions face growing pressure to make their information accurate, accessible and relevant. Aligning marketing and enrollment efforts around authentic storytelling and meaningful human connection is essential to building trust and helping students make confident decisions about their education.

On this episode, Andrea Lehmacher, Chief Marketing Officer at Oakton College along with Matthew Huber, Dean of Enrollment Management at Oakton College, discuss how AI is reshaping the college search and how authentic content and human connection build trust with prospective students.