Episode 145: Revitalizing the Institution: Embracing Lifelong Learning Through Rebranding

A monumental shift towards lifelong learning is reshaping higher education This requires institutions to fully embrace the change and deliver a student experience that effectively addresses the modern learner's needs.

On this episode, Hilary Culbertson, Senior Director of Marketing and Communications in the Office of Innovation and Lifetime Education at Duke University, discusses the rebranding process of Duke’s division and the smooth transition required to embrace lifelong learning.