In today’s consumer world, students expect institutions to deliver a similar seamless, personalized experience to that of Amazon. This means delivering the right content at the right time.
On this episode, Eric Hazen, Web Marketing Manager at Ferris State University, talks about the digital experience modern learners expect and how to launch and scale personalization to drive revenue and enrollment growth.
Leveraging Personalization to Drive Strategic Marketing Initiatives
In today’s consumer world, students expect institutions to deliver a similar seamless, personalized experience to that of Amazon. This means delivering the right content at the right time.