---
title: "Episode 10: Illumination by Modern Campus"
description:   For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic
image: https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png
---

![](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png)

# Episode 10: Illumination by Modern Campus

---

![Illumination by Modern Campus](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png)

<https://www.youtube.com/watch?v=2y1PwU3hZNo>

 

For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic has shifted and technology has changed the way prospective students expect to receive information. 

On this episode, Jon Hinderliter, Director of Marketing and Communications of University College at Washington University St. Louis, talks about adopting 21st century marketing best practices in higher ed to meet the needs of modern learners.

 

**Full Episode**

[Listen on Spotify](https://open.spotify.com/show/3hXu2ictlccsgY9XIYGchi)  [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/illumination-by-modern-campus/id1575912479)

  

#### Adopting 21st Century Marketing Tactics in Higher Education ​

In today’s digital age, students expect choice—in all aspects of their lives. They demand an experience that’s unique to them and the feeling that an institution cares about them.

[Read blog post](https://moderncampus.com/blog/adopting-twenty-first-century-marketing-tactics-in-higher-education.html)

[![Episode 256: Personalized Engagement That Matters](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png) ](https://moderncampus.com/podcast/episode-256)

[Episode 256: Personalized Engagement That Matters](https://moderncampus.com/podcast/episode-256) 

[Learn More →](https://moderncampus.com/podcast/episode-256)

[![Episode 255: The Liberal Arts Advantage in a Changing World](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png) ](https://moderncampus.com/podcast/episode-255)

[Episode 255: The Liberal Arts Advantage in a Changing World](https://moderncampus.com/podcast/episode-255) 

[Learn More →](https://moderncampus.com/podcast/episode-255)

[![Episode 254: Why Higher Education Needs More On-Ramps and Off-Ramps](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png) ](https://moderncampus.com/podcast/episode-254)

[Episode 254: Why Higher Education Needs More On-Ramps and Off-Ramps](https://moderncampus.com/podcast/episode-254) 

[Learn More →](https://moderncampus.com/podcast/episode-254)

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