---
title: "Episode 240: Age Friendly Higher Education as a Growth Strategy"
description: As enrollment patterns shift and learner demographics diversify, institutions must rethink how they define growth and whom they prioritize. Age friendly st
image: https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png
---

![](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png)

# Episode 240: Age Friendly Higher Education as a Growth Strategy

---

As enrollment patterns shift and learner demographics diversify, institutions must rethink how they define growth and whom they prioritize. Age friendly strategy moves lifelong learning from the margins to the center of institutional planning, positioning adult learners as essential to long term sustainability and impact.

On this episode, Jess Lambrecht, Executive Officer of the Division of Continuing Education and Workforce Training, University of Wisconsin Green Bay, discusses how age friendly designation turns lifelong learning into a growth strategy and what institutions must change to support multi generational learners.

 

**Full Episode**

* Access the raw transcript [here. ](https://illuminationbymoderncampus.buzzsprout.com/)*

[Listen on Spotify](https://open.spotify.com/show/3hXu2ictlccsgY9XIYGchi)  [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/illumination-by-modern-campus/id1575912479)

[![Episode 256: Personalized Engagement That Matters](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png) ](https://moderncampus.com/podcast/episode-256)

[Episode 256: Personalized Engagement That Matters](https://moderncampus.com/podcast/episode-256) 

[Learn More →](https://moderncampus.com/podcast/episode-256)

[![Episode 255: The Liberal Arts Advantage in a Changing World](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png) ](https://moderncampus.com/podcast/episode-255)

[Episode 255: The Liberal Arts Advantage in a Changing World](https://moderncampus.com/podcast/episode-255) 

[Learn More →](https://moderncampus.com/podcast/episode-255)

[![Episode 254: Why Higher Education Needs More On-Ramps and Off-Ramps](https://moderncampus.com/hubfs/Imported_Blog_Media/illumintation-by-modern-campus-Mar-13-2026-07-20-49-1429-PM.png) ](https://moderncampus.com/podcast/episode-254)

[Episode 254: Why Higher Education Needs More On-Ramps and Off-Ramps](https://moderncampus.com/podcast/episode-254) 

[Learn More →](https://moderncampus.com/podcast/episode-254)

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