As enrollment patterns shift and learner demographics diversify, institutions must rethink how they define growth and whom they prioritize. Age friendly strategy moves lifelong learning from the margins to the center of institutional planning, positioning adult learners as essential to long term sustainability and impact.

On this episode, Jess Lambrecht, Executive Officer of the Division of Continuing Education and Workforce Training, University of Wisconsin Green Bay, discusses how age friendly designation turns lifelong learning into a growth strategy and what institutions must change to support multi generational learners.