Higher education is under growing pressure to prove the value of tuition by showing clear outcomes for students and society. Entrepreneurship is emerging as a powerful way to demonstrate that value, fueling both economic impact and lifelong skill development that extends far beyond startup founders.

On this episode, Darren Cooke, Interim Chief Innovation & Entrepreneurship Officer at the University of California Berkeley, discusses how entrepreneurship programs drive measurable ROI and why every student benefits from adopting an entrepreneurial mindset.