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Modern Campus Message is really easy to use. It looks like my email inbox. Customer Success gets back to me within minutes so I have support when I need it. That makes me feel confident and comfortable.
About The Austin Community College District
43,000+
for-credit students
11
campuses
100+
degree & certificate programs
Implementation
The Student Money Management launched a texting pilot program with Modern Campus Message in December 2016. The goal is to help students better budget their money throughout the semester.
Staff use Message to send targeted texts to first-time students. Texts remind learners about financial aid deadlines, upcoming workshops and tips on money management. Staff feedback is an important driver of the content for the program’s weekly text message. Though the initial calendar of text messages is developed at the beginning of each semester, it is continually revised as staff learn what tactics work best.
Results
In summer 2018, ACC found that first-time students who were a part of the texting intervention were 13 percentage points more likely to enroll in the fall of their second year than students who were not a part of the texting intervention.
The effects were even stronger among part-time students, who average a 46% persistence rate compared to a 56% persistence rate of full-time students. ACC found that part-time students who received texts were not only 15 percentage points more likely to persist than other part-time students who did not receive texts, but these students even persisted at higher rates than full-time students who did not receive texts.
Discover additional ways you can use text messaging to connect students with campus resources, extend staff resources and boost retention—and how doing so fits into the entire learner journey—in our free guide:
