Modern Campus Blog

4 Ways to Convert Secret Shoppers Into Your Students

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Adopting 21st Century Marketing Tactics in Higher Education

Finding the Middle Ground: What Higher Ed Can Do to Appeal to as Many Learners as Possible

Higher ed institutions need to develop programs that not only make it viable for people from every socioeconomic demographic to attend, but thrive. How do we ensure that just because someone isn’t…

Meeting Adult Learner Needs in Professional Continuing Education Through Centralization

Reflecting on 2023’s Ten Best Higher Education Websites

Higher education websites play a critical role in attracting and engaging modern students.

Personalizing the Student Experience to Reinvent Learner Pathways

Non-Degree Pathways a Viable Postsecondary Option for All Ages

Mid-career adults have always been the target audience for Continuing and Workforce Education divisions… but maybe it’s time to adopt a wider lens.

5 Keys to Improving Your Higher Education Website

The best college websites are the front door to the institution. They make information easy to find, they simplify complex processes and they reflect the brand of your college or university.

15 Surprising Higher Ed Stats That Marketing and Admissions Professionals Can't Ignore

Redesigning your college or university website? Revising your school’s strategic plan? Reevaluating your institution’s revenue streams?