Academic Advisors at The University of Texas at Austin Engaged 98% of Targeted Students in Text Messaging

How a large, public university leverages Modern Campus Message to strengthen relationships between advisors and students

About The University of Texas at Austin



students (including 40,000+ undergrads)



colleges & schools



undergraduate fields of study

The Challenge

Previously, UT Austin's academic advisors and students communicated through email or in-person contact. Students’ inboxes were constantly bombarded with campus emails, and an email from an advisor could easily be buried in the student’s inbox. Phone calls were most likely missed, and students only spoke with their advisor for mandatory meetings. Advisors experienced low response rates from attempted emails, phone calls and in-person visits. These advisors wanted to increase student engagement while improving advising relationships. Additionally, staff wanted to provide timely nudges to promote specific behaviors from students.



In the first year of texting, a two-person advising unit within Student Success Initiatives (SSI) team sent nearly 13,000 text messages and received more than 5,100 incoming texts from students. These text messages discussed everything from major changes, dropping classes, family issues to financial struggles and more. Advisors were able to provide immediate support, improving advising relationships.


The SSI team discovered that texting students radically changed the relationship between advisors and their students. Advisors had a 98% engagement rate with students, even though advising was not mandatory for any of the students. Advisors also experienced an unprecedented amount of student-initiated contact—messages sent by students without a prior nudge from an advisor. In fact, contacts initiated by students via text more than doubled the amount of contacts intiated via email, in person and phone calls, combined.

bar graph showing that 916 contacts initiated by students were through text messages, 205 were through e-mail, 175 in person, and 18 via phone call

During busy advising times, personalized texting allowed the SSI advisors to target students who needed immediate in-person advising to drop a class or resolve a problem. Texting also allowed advisors to cultivate a meaningful and impactful relationship with each student , rather than a strictly transactional engagement. For instance, advisors were able to carry on conversations with students even when they were not on campus, including texting in the summer to check on enrollment at a community college. Finally, staff noted that the availability and speed of text messaging enhanced relationships that advisors had with their students. This was because both advisors and students could reach out whenever they needed to provide or receive help, respectively.


UT Austin's First Year of Text Messaging, by the Numbers




advisor-initiated text messages



student-initiated text messages



engagement rate


Discover additional ways you can use text messaging to connect students with campus resources, extend limited staff resources and boost retention—and how doing so fits into the entire learner journey—in our free guide:


How Text Messaging Supports Every Stage of the Higher Education Journey - download now


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About Modern Campus

Modern Campus empowers 1,700+ higher education institutions to attract, engage, and retain learners for life with software solutions that enable a modern student experience. 

The Modern Campus learner-to-earner lifecycle platform powers solutions for web content managementconversational text messagingcatalog and curriculum managementcareer pathwaysstudent engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.  

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