The Importance of a Marketing Driven Higher Ed Website

Your institution’s website is more than a utility—it’s your most visible, impactful digital asset. Students will interact with your website long before they attend an open house, speak to a counselor, or receive a campus tour. The institutional marketing team is tasked with putting your best foot forward and converting visitors to applicants to students to alumni. This webinar will share how you can empower marketing teams with Modern Campus CMS to reclaim ownership over their institution’s digital presence and learn how to partner with IT to build and maintain a site that’s beautiful, powerful, and conversion driven.

Join us for an engaging session where we’ll explore how colleges and universities are transforming their websites into enrollment-driving, brand-building powerhouses. Discover how to give your marketing team the tools they need to own, update, and personalize content with ease—staying on brand and on message, all while reducing dependence on IT.

In this webinar, you'll learn how Modern Campus CMS empowers higher ed marketing teams to:

Rapidly update and personalize content to drive conversion

Reinforce brand consistency through approved templates and governance tools

Shift institutional websites from maintenance mode to growth engines

Today’s learners expect a seamless digital experience. That’s why your web presence must reflect your institution’s strengths, story, and spirit—consistently and effectively.

Key Takeaways:

Empower Marketers: Reduce reliance on IT with intuitive tools that allow content owners to manage updates while ensuring compliance with brand standards.
Create Lasting First Impressions: Design personalized, dynamic pages that connect with learners and support institutional goals.
Drive Strategic Growth: Reframe your website as a core enrollment driver, not just a digital brochure.
Simplify Governance: Streamline workflows to keep your site accurate, accessible, and timely.