Modern institutions are navigating a fast-evolving landscape where student expectations, digital behavior, and technological possibilities are constantly shifting. To remain competitive and compelling, colleges must deliver agile, authentic digital experiences that reflect both brand clarity and user-centric design.

On this episode, Stephanie Geyer, Associate Vice President of Marketing and Brand Strategy at the University of Montana, discusses the re-imagination of a digital presence and dive into the shift towards a digital ecosystem and experimentation in higher ed marketing.