Dakota Wesleyan University Increased Alumni & Donor Engagement

How a small, faith-based university leverages Modern Campus Message to connect with an alumni population 4x the number of current students & increase donorship


About Dakota Wesleyan University






living alumni



alumni residing outside of South Dakota


Previously, DWU staff relied on phone calls and emails to reach out to alumni and donors. But, in recent years, response rates were far from optimal; alumni and donors rarely answered their phones nor took action based off of email campaigns. 

To meet their alumni engagement and annual giving goals, staff knew they needed to make a change. They needed to reach alumni via their preferred communication method: texting. 



Upon adopting Modern Campus Message as their two-way conversational text messaging solution, DWU staff texted a group of 3,500 alumni—in addition to all other donors from the past 10 years. Messages centered around upcoming alumni gatherings, including homecoming, and DWU's annual Day of Giving.

Hundreds of text recipients responded within 24 hours (many within mere minutes). All told, DWU saw a tremendous increase in alumni and donor engagement, especially among young alumni who responded in record number. 


Discover additional ways you can use text messaging to connect with alumni—and how doing so fits into the entire learner journey—in our free guide:


How Text Messaging Supports Every Stage of the Higher Education Journey - download now


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About Modern Campus

Modern Campus empowers 1,700+ higher education institutions to attract, engage, and retain learners for life with software solutions that enable a modern student experience. 

The Modern Campus learner-to-earner lifecycle platform powers solutions for web content managementconversational text messagingcatalog and curriculum managementcareer pathwaysstudent engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.  

Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn. 

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