---
title: Dallas County Promise Increased Enrollment 6% By Texting Students
description: “ Texting is a necessary component to connecting today's college-bound students to the resources they need to get them to the next step. Jourdain Southerla
image: https://moderncampus.com/hubfs/Imported_Blog_Media/dallas-promise-scholars-Mar-20-2026-07-50-55-1542-PM.jpg
---

[Skip to content](https://moderncampus.com/success-stories/dallas-county-promise-increase-enrollment-signal-vine#main-content)

[![modern-campus-primary-color-r](https://moderncampus.com/hubfs/modern-campus-primary-color-r.svg) ](https://moderncampus.com/)

- Products
  
  Web Content Management
  
  
  
    - [Web Content Management | CMS](https://moderncampus.com/products/web-content-management)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
  
  
  
  
  
  
  Connected Curriculum & Co-Curricular
  
  
  
    - [Catalog Management | Catalog](https://moderncampus.com/products/catalog-management)
    - [Curriculum Management | Curriculum ](https://moderncampus.com/products/curriculum-management)
    - [Class Schedule Management | Schedule](https://moderncampus.com/products/class-schedule-management)
    - [Student Schedule Optimization | Navigate](https://moderncampus.com/products/student-schedule-optimization)
    - [Student Co-Curricular Management | Involve](https://moderncampus.com/products/student-engagement-and-learning-platform)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
    - [Syllabus Management | Concourse Syllabus](https://moderncampus.com/partnerships/concourse-syllabus)
  
  
  
  
  
  
  Student Engagement & Involvement
  
  
  
    - [Student Co-Curricular Management | Involve](https://moderncampus.com/products/student-engagement-and-learning-platform)
    - [Conversational Text Messaging | Message](https://moderncampus.com/products/conversational-text-messaging-message)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
  
  
  
  
  
  
  Continuing Education & Workforce Development
  
  
  
    - [Non-Traditional Student Management | Lifelong Learning](https://moderncampus.com/products/non-traditional-student-management)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
- Solutions
  
    - [Improve Enrollment](https://moderncampus.com/solutions/improve-enrollment)
    - [Drive Engagement](https://moderncampus.com/solutions/drive-engagement)
    - [Streamline Staff Operations](https://moderncampus.com/solutions/streamline-staff-operations)
    - [Improve Student Retention](https://moderncampus.com/solutions/improve-student-retention)
- Services
  
  Professional Services
  
  
  
    - [Services](https://moderncampus.com/services)
  
  
  
  
  
  
  Design Services
  
  
  
    - [Design Studio](https://moderncampus.com/services/design-studio)
- [Support
  
  ](https://moderncampus.com/support)
- Resources
  
    - [Resource Center](https://resources.moderncampus.com/)
    - [Blog](https://moderncampus.com/blog)
    - [Illumination Podcast](https://moderncampus.com/podcast)
    - [Success Stories](https://moderncampus.com/success-stories)
    - [Web Events](https://moderncampus.com/web-events)
    - [Conferences & Trade Shows](https://moderncampus.com/conferences-and-tradeshows)
    - [Canadian User Summit](https://userconference.moderncampus.com/canadiansummit)
    - [The EvoLLLution](https://moderncampus.com/evolllution)
- About
  
    - [Our Story](https://moderncampus.com/our-story)
    - [Leadership](https://moderncampus.com/leadership)
    - [Newsroom](https://moderncampus.com/newsroom)
    - [Partners](https://moderncampus.com/about/partners)
    - [Careers](https://moderncampus.com/careers)
    - [Contact Us](https://moderncampus.com/contact-us)

[ Request a Demo ](https://moderncampus.com/request-demo)

…

×

- Products
  
  Back
  
  ### Products
  
  Web Content Management
  
  
  
    - [Web Content Management | CMS](https://moderncampus.com/products/web-content-management)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
  
  
  
  
  
  
  Connected Curriculum & Co-Curricular
  
  
  
    - [Catalog Management | Catalog](https://moderncampus.com/products/catalog-management)
    - [Curriculum Management | Curriculum ](https://moderncampus.com/products/curriculum-management)
    - [Class Schedule Management | Schedule](https://moderncampus.com/products/class-schedule-management)
    - [Student Schedule Optimization | Navigate](https://moderncampus.com/products/student-schedule-optimization)
    - [Student Co-Curricular Management | Involve](https://moderncampus.com/products/student-engagement-and-learning-platform)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
    - [Syllabus Management | Concourse Syllabus](https://moderncampus.com/partnerships/concourse-syllabus)
  
  
  
  
  
  
  Student Engagement & Involvement
  
  
  
    - [Student Co-Curricular Management | Involve](https://moderncampus.com/products/student-engagement-and-learning-platform)
    - [Conversational Text Messaging | Message](https://moderncampus.com/products/conversational-text-messaging-message)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
  
  
  
  
  
  
  Continuing Education & Workforce Development
  
  
  
    - [Non-Traditional Student Management | Lifelong Learning](https://moderncampus.com/products/non-traditional-student-management)
    - [Career Planning | Career Pathways](https://moderncampus.com/products/career-pathways-planning)
- Solutions
  
  Back
  
  ### Solutions
  
    - [Improve Enrollment](https://moderncampus.com/solutions/improve-enrollment)
    - [Drive Engagement](https://moderncampus.com/solutions/drive-engagement)
    - [Streamline Staff Operations](https://moderncampus.com/solutions/streamline-staff-operations)
    - [Improve Student Retention](https://moderncampus.com/solutions/improve-student-retention)
- Services
  
  Back
  
  ### Services
  
  Professional Services
  
  
  
    - [Services](https://moderncampus.com/services)
  
  
  
  
  
  
  Design Services
  
  
  
    - [Design Studio](https://moderncampus.com/services/design-studio)
- Support
  
  Back
  
  ### Support
  
    - [Simple Menu Item ](https://moderncampus.com/in-the-news)
    - [Simple Menu Item 2](https://moderncampus.com/in-the-news)
    - [Simple Menu Item 3](https://moderncampus.com/in-the-news)
- Resources
  
  Back
  
  ### Resources
  
    - [Resource Center](https://resources.moderncampus.com/)
    - [Blog](https://moderncampus.com/blog)
    - [Illumination Podcast](https://moderncampus.com/podcast)
    - [Success Stories](https://moderncampus.com/success-stories)
    - [Web Events](https://moderncampus.com/web-events)
    - [Conferences & Trade Shows](https://moderncampus.com/conferences-and-tradeshows)
    - [Canadian User Summit](https://userconference.moderncampus.com/canadiansummit)
    - [The EvoLLLution](https://moderncampus.com/evolllution)
- About
  
  Back
  
  ### About
  
    - [Our Story](https://moderncampus.com/our-story)
    - [Leadership](https://moderncampus.com/leadership)
    - [Newsroom](https://moderncampus.com/newsroom)
    - [Partners](https://moderncampus.com/about/partners)
    - [Careers](https://moderncampus.com/careers)
    - [Contact Us](https://moderncampus.com/contact-us)

[ Request a Demo ](https://moderncampus.com/request-demo)

![](https://moderncampus.com/hubfs/Imported_Blog_Media/dallas-promise-scholars-Mar-20-2026-07-50-55-1542-PM.jpg)

 Share This Post

<https://www.facebook.com/sharer/sharer.php?u=https://moderncampus.com/success-stories/dallas-county-promise-increase-enrollment-signal-vine> <https://twitter.com/intent/tweet?url=https://moderncampus.com/success-stories/dallas-county-promise-increase-enrollment-signal-vine&text=> <https://www.linkedin.com/shareArticle?mini=true&url=https://moderncampus.com/success-stories/dallas-county-promise-increase-enrollment-signal-vine&title=>

# Dallas County Promise Increased Enrollment 6% By Texting Students

---

“

### **T**exting is a necessary component to connecting today's college-bound students to the resources they need to get them to the next step.

**Jourdain Southerland**Senior Project Manager

**About Dallas County Promise**

Dallas County Promise is a last-dollar scholarship that covers tuition at partner colleges. It is an alliance of school districts, colleges, universities, employers and communities. 

Dallas County Promise also provides critical support services, such as success coaches, to help area students from low-income and first-generation households to transition to high school, college and beyond. 

 

## **Challenges**

Dallas County Promise staff realized they were struggling to capture the attention of high school students. First, they tried using email and phone calls for outreach, but students rarely responded and their email addresses frequently changed. 

Yet, staff knew that students rarely changed their phone numbers. Plus, they had read that email [has an open rate of 98%](https://resources.moderncampus.com/nudging/text-messaging-infographic). 

## **Implentation**

Staff and students both agreed that [text nudges](https://resources.moderncampus.com/signal-vine/texting-best-practices) were the preferred way to let students know that they needed to take action.

Staff noticed that giving students tasks to complete in person made students react as though they were being confronted. In contrast, text nudges allowed staff to keep students on track while eliminating that sense of confrontation. **Texting put students in control of the conversation.**** **

Staff also use Message to coordinate scholarship programs and to increase the program’s survey responses to gain insights on students’ career interests.

Student success coaches reached out to their assigned students to provide them with the help they needed. Additionally, representatives from partner colleges and universities accessed Message to provide students with admissions support. 

## **Results**

One of the biggest results the Dallas County Promise team noticed was a spike in event participation. Students and staff were more eager to communicate with each other through text, fostering a stronger relationship for in-person meetings. 

Also, staff noted that they were more easily able to connect students directly to their colleges and universities of interest. Institution staff would then communicate directly with students to guide them throughout the admissions and enrollment processes. 

Students were eager to reach out to staff via text when they needed assistance, which gave Dallas County Promise a better idea of which resources students needed most. This helped the program improve its resources and expand departments that students most often relied on, such as improving mental health counseling services and hosting more financial aid nights geared toward parents and families. 

**As a result of connecting students to the right resources, Dallas County Promise has observed a 7 percent increase in financial aid submissions for two consecutive years and a 6 percent increase in college enrollment. **

---

##### Discover additional ways you can use text messaging to connect with parents and families, extend limited staff resources and set students up for higher ed success [in our free guide](https://resources.moderncampus.com/texting-for-higher-ed/text-messaging-supports-every-stage):

 

[![How Text Messaging Supports Every Stage of the Higher Education Journey - download now](https://moderncampus.com/hs-fs/hubfs/Imported_Blog_Media/texting-guide-cta-case-studies-Mar-20-2026-07-53-16-9019-PM.png?width=1201&height=600&name=texting-guide-cta-case-studies-Mar-20-2026-07-53-16-9019-PM.png)](https://resources.moderncampus.com/texting-for-higher-ed/text-messaging-supports-every-stage)

 

> ## **Related Case Studies**
> 
>   
> 
> [![a group of students sitting next to each while smiling at their cell phones](https://moderncampus.com/hubfs/Imported_Blog_Media/texting-sociasl-Mar-20-2026-07-51-34-7745-PM.jpg)](https://moderncampus.com/success-story/collegebound-reduces-summer-melt.html)
> 
> ##### [The CollegeBound Foundation Discovered That Texting Increased Students' Likelihood of Enrolling by up to 46%](https://moderncampus.com/success-story/collegebound-reduces-summer-melt.html)
> 
> How a college access non-profit leverages Modern Campus Message to reduce Summer Melt
> 
> [Learn how](https://moderncampus.com/success-story/collegebound-reduces-summer-melt.html)
> 
> 
> 
> 
> 
> 
> 
> [![seven students inside a classroom and smiling at the camera with their fists up in celebration](https://moderncampus.com/hubfs/Imported_Blog_Media/ncan-social-Mar-20-2026-07-50-56-4305-PM.jpg)](https://moderncampus.com/success-story/austin-community-college-increases-persistence-signal-vine.html)
> 
> ##### [NCAN Connects with Students Via Text Message to Reduce Summer Melt](https://moderncampus.com/success-story/austin-community-college-increases-persistence-signal-vine.html)
> 
> How a college access non-profit leverages Modern Campus Message to increase matriculation
> 
> [Read the story](https://moderncampus.com/success-story/austin-community-college-increases-persistence-signal-vine.html)
> 
> 
> 
> 
> 
> 
> 
> [![Georgetown University campus](https://moderncampus.com/hubfs/Imported_Blog_Media/georgetown-social-card-Mar-20-2026-07-51-40-1629-PM.jpg)](https://moderncampus.com/success-story/georgetown-amplifies-advising-through-texting.html)
> 
> ##### [The Georgetown University McDonough School of Business Amplifies Academic Advising through Text Messaging](https://moderncampus.com/success-story/georgetown-amplifies-advising-through-texting.html)
> 
> How undergraduate academic advisors use Modern Campus Message to drive student success
> 
> [Explore Georgetown's success](https://moderncampus.com/success-story/georgetown-amplifies-advising-through-texting.html)
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
>  
> 
>   
> 
> #### Connect with your students, prospects, and alumni at each stage of their educational journey.
> 
> Explore the leading texting platform for higher education.
> 
> [Request a demo](https://moderncampus.com/request-demo.html)

> > ---
> 
> 
> 
> ## **About Modern Campus**
> 
> Modern Campus empowers 1,700+ higher education institutions to attract, engage, and retain learners for life with software solutions that enable a modern student experience. 
> 
> The Modern Campus learner-to-earner lifecycle platform powers solutions for [web content management](https://moderncampus.com/products/web-content-management.html), [conversational text messaging](https://moderncampus.com/products/conversational-text-messaging-message.html), [catalog](https://moderncampus.com/products/catalog-management.html) and [curriculum management](https://moderncampus.com/products/curriculum-management.html), [career pathways](https://moderncampus.com/products/career-pathways-planning.html), [student engagement and development](https://moderncampus.com/products/student-engagement-and-learning-platform.html), and [non-traditional student management](https://moderncampus.com/products/non-traditional-student-management.html). The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.  
> 
> Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us [on LinkedIn](https://www.linkedin.com/company/moderncampus/). 

[![Western Illinois University Boosts Student Engagement with Points](https://moderncampus.com/hubfs/western-illinois-university-social-card.png) ](https://moderncampus.com/success-stories/western-illinois-university-boosts-student-engagement-with-points)

[Western Illinois University Boosts Student Engagement with Points](https://moderncampus.com/success-stories/western-illinois-university-boosts-student-engagement-with-points) 

[Learn More →](https://moderncampus.com/success-stories/western-illinois-university-boosts-student-engagement-with-points)

[![Central Oregon Community College Triples Engagement with Its Website](https://moderncampus.com/hubfs/Imported_Blog_Media/case-study-preview-central-oregon-community-college-Mar-20-2026-07-52-39-6504-PM.jpg) ](https://moderncampus.com/success-stories/central-oregon-community-college-triples-website-engagement)

[Central Oregon Community College Triples Engagement with Its Website](https://moderncampus.com/success-stories/central-oregon-community-college-triples-website-engagement) 

[Learn More →](https://moderncampus.com/success-stories/central-oregon-community-college-triples-website-engagement)

[![Reimagining Family Registrations: Transforming the parent experience at Harper College](https://moderncampus.com/hubfs/Imported_Blog_Media/family-registrations-Mar-20-2026-07-57-28-4317-PM.png) ](https://moderncampus.com/success-stories/reimagining-family-registrations-transforming-the-parent-experience-at-harper-college)

[Reimagining Family Registrations: Transforming the parent experience at Harper College](https://moderncampus.com/success-stories/reimagining-family-registrations-transforming-the-parent-experience-at-harper-college) 

[Learn More →](https://moderncampus.com/success-stories/reimagining-family-registrations-transforming-the-parent-experience-at-harper-college)

## Connect with us to learn how Modern Campus can drive transformation at your institution!

[ Connect with Us ](https://moderncampus.com/request-demo)

![modern-campus-white-r](https://moderncampus.com/hubfs/Modern%20Campus%202025/modern-campus-white-r.svg)

Quick Links

- [About Us](https://moderncampus.com/our-story)
- [Customer Support](https://moderncampus.com/support)
- [The EvoLLLution](https://moderncampus.com/evolllution)

Contact Information

[ 2482 Yonge Street #1366 Toronto, Ontario M4P 2H5 ](https://www.google.com/maps/dir//2482+Yonge+St+%231366%2C+Toronto%2C+ON+M4P+2H5%2C+Canada/@28.4431037%2C-82.5237204%2C1116m/data=!3m1!1e3!4m10!4m9!1m1!4e2!1m5!1m1!1s0x882b3323cebd384b:0x7fed5639eea15350!2m2!1d-79.3996504!2d43.7116304!3e0?entry=ttu&g_ep=EgoyMDI1MTExMi4wIKXMDSoASAFQAw%3D%3D) [ 330 N Lantana St Suite 28 PMB 1014 Camarillo, CA 93010 ](https://www.google.com/maps/dir//248https://share.google/8dOl6dh95vfPRhB5ranada/@28.4431037%2C-82.5237204%2C1116m/data=!3m1!1e3!4m10!4m9!1m1!4e2!1m5!1m1!1s0x882b3323cebd384b:0x7fed5639eea15350!2m2!1d-79.3996504!2d43.7116304!3e0?entry=ttu&g_ep=EgoyMDI1MTExMi4wIKXMDSoASAFQAw%3D%3D) [ (416) 480-0500 ](tel:+14164800500) [ (866) 403-0500 ](tel:+18664030500) [ Contact Sales ](mailto:sales@moderncampus.com) [ Contact Support ](mailto:support@moderncampus.com) [ Contact Finance ](mailto:billingsmcusa@moderncampus.com)

Connect with Us

Keep up with what's happening around campus.

<https://x.com/themoderncampus> <https://www.linkedin.com/company/moderncampus/> <https://www.youtube.com/channel/UC9FHPTJKJK2kqXqIx7sk03w> <https://www.facebook.com/people/Modern-Campus/61564057178044/> <https://www.instagram.com/themoderncampus>

Join Our Mailing List

Get the latest delivered to your inbox!

© 2026 Modern Campus is a registered trademark of Modern Campus USA Inc. All rights reserved. 

[Privacy Policy](https://moderncampus.com/about/privacy-policy.html) | [Accessibility](https://moderncampus.com/about/accessibility.html)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Reuben Pressman",
    "url" : "https://moderncampus.com/success-stories/author/admin"
  },
  "dateModified" : "2026-03-20T19:55:11.667Z",
  "datePublished" : "2025-03-05T05:00:00.000Z",
  "headline" : "Dallas County Promise Increased Enrollment 6% By Texting Students",
  "image" : [ "https://moderncampus.com/hubfs/Imported_Blog_Media/dallas-promise-scholars-Mar-20-2026-07-50-55-1542-PM.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://moderncampus.com/success-stories/dallas-county-promise-increase-enrollment-signal-vine",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://moderncampus.com/hubfs/modern-campus-r-blue-@12x.png"
    },
    "name" : "Modern Campus"
  }
}
```