Norwalk Community College Increased Enrollment & Registration by Texting Prospective Students

How a public community college uses conversational text messaging powered by Modern Campus Signal Vine to move prospective students through the enrollment process

About Norwalk Community College







Hispanic and Latinx students



part-time students

Signal Vine has played a significant role in allowing us to communicate beneficial and timely information to our students through an easy-to-use texting platform! We are able to personalize our text messages to students and engage with them in a way where they feel supported and able to ask for help whenever they need it.

Karla LaraStudent Success Coach

The Challenge

NCC was looking at ways to increase retention and graduation through a comprehensive advising system, serving students from initial admission through to degree completion.  They wanted to develop the program using grant money from Developing Hispanic-Serving Institutions (DHSI), a Title V program. 

To get started, the Title V team partnered with student retention specialists, admissions and the college’s foundation. The goal was to increase enrollment among students who applied to NCC. 


The Search for a Two-Way Messaging Tool

Suzanne Lyons, the Title V coordinator, evaluated several vendors before deciding on Modern Campus Signal Vine. Lyons and her colleagues found that Signal Vine was the superior option for its timeliness, personalization and the ability to leverage existing data. They also appreciated that Signal Vine was specifically developed for higher education, allows message branching, and facilitates ongoing engagement instead of one-time mass communication. 

In the fall of 2017, NCC conducted a texting pilot program to 300 prospective students and standard communications to another group of prospective students. The program included weekly messages to address placement exams, FAFSA, transcripts and immunizations, and registration. 

The Rewarding Results

NCC conducted its pilot program in fall 2017. Staff texted more than 200 prospective students, while communicating with around the same number of students solely via more traditional methods—email, post mail and phone calls—to serve as a control group. The content communicated to each group was the same; all students received weekly messages about placement exams, FAFSA, transcripts, immunizations and registration. 

NCC saw a student engagement rate of 77% with Signal Vine. In other words, more than three out of four prospective students who received text messages replied!  Additionally, students who received texts enrolled in NCC at a 31% higher rate than their peers who only received other forms of communication.

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About Modern Campus

Modern Campus is obsessed with empowering its 1,200+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and even school closures.

Powered by Omni CMS, DIGARC, Presence, Signal Vine and Destiny One, the Modern Campus modern learner engagement platform enables innovative institutions to create a “learner to earner” lifecycle that engages modern learners for life.


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