SOWELA Technical Community College Re-Engaged Students After Hurricanes and COVID-19

How a public college leveraged Modern Campus Signal Vine to re-enroll 46 otherwise-unresponsive students

About SOWELA Technical Community College

 

 

3,000+

students

 

23

academic programs

 

3

instruction sites

Students are on their phones. With nuanced text messaging and a clean re-enrollment process, we quickly supported students in their desire to return and complete their credential. Texting was incrementally less work and had a much higher ROI in terms of time, dollars, and staff engagement.

Allison DeringDirector of Enrollment Management and Financial Aid

The Challenge

Fall 2019 conversion was very strong and leaders were excited for continued success for Fall 2020, despite the challenges of COVID. However, on August 27, 2020, the week after classes began, Category 4 Hurricane Laura hit the campus and did significant damage forcing the campus to close and move fully online. The culmination of the two events resulted in enrollment being significantly impacted.

To re-engage students who were unable to return in Fall 2020 and Spring 2021 and were unresponsive to several email outreaches, Allison Dering, Director of Enrollment Management and Financial Aid, did a postcard campaign to 1,566 students. The postcard included a $500 scholarship grant through which 12 students responded and ultimately registered.

 

The Solution

Dering turned to Signal Vine to try a different approach: texting. Each student received a personalized text asking them if they would like to return. Over the next three days, 46 students responded and ultimately registered for classes.

Not only are 46 students back on track with completing their credentials, SOWELA was garnered over $170,000 in tuition.

SOWELA uses text messaging regularly to engage students through the application and enrollment process. “This year we will continue to expand our texting outreach to students in a coordinated, meaningful way for the benefit of both our students and staff,” Dering says.

 
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About Modern Campus

Modern Campus is obsessed with empowering its 1,200+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and even school closures.

Powered by Omni CMS, DIGARC, Presence, Signal Vine and Destiny One, the Modern Campus modern learner engagement platform enables innovative institutions to create a “learner to earner” lifecycle that engages modern learners for life.

 

Delivering massive personalization, AI-driven recommendations and a modern e-commerce engine, Modern Campus creates a student-first digital experience and removes silos across campus. Presidents and provosts, marketing and IT teams, admissions, registrars, student affairs and CE divisions can partner to attract, enroll, empower, retain, credential and re-engage students with pathways for lifelong learning.

Learn how Modern Campus is leading the modern learner engagement movement at moderncampus.com and follow us on LinkedIn.

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