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Higher Ed Marketing in a Consumer's World

Today’s learners expect their choices to be easily accessible and catered specifically for their needs. This requires institutions to shift their marketing strategies to be more student-oriented.

On this episode, Jenny Petty, Vice President of Marketing Communications at the University of Montana, discusses marketing tactics that are becoming obsolete and how to remove friction to create a better modern student experience.


Full Episode

Access the transcript to this episode here

Listen on Spotify  Listen on Apple Podcasts


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