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How Higher Education Institutions Can Reduce Web Development Cost with a Low-Code CMS

Your website is your number one marketing tool.  

However, departments typically placed in charge of overhauling institutional websites—marketing, enrollment and admissions—are already stretched so thin. These professionals have expertise in attracting and engaging prospective students, but historically have been ill-equipped to design and maintain complex websites with thousands of pages.  

They need tools that make website management quick and easy. That’s why a low-code, next-generation content management system (CMS) purpose built for higher ed is a game changer for higher ed marketers.  

What Is a Low-Code CMS for Higher Education? 

A low-code CMS allows non-technical content creators to design and create sophisticated web pages from scratch in a fraction of the time once needed.  

Using built-in tools that minimize the need for coding, a low-code approach to website management means that marketing professionals can design new web page layouts, landing pages and microsites— all without requiring a developer or HTML knowledge.  

This frees marketing from relying on IT for basic website updates and changes, and also frees up budget and time for innovation and high priority projects.  

How Does a Low-Code CMS Reduce Design and Development Costs? 

Marketing professionals are not web developers. IT professionals are not designers. Yet these are the campus professionals who are most often tasked with designing and maintaining the institution’s website.  

Minimizing Design and Campaign Bottlenecks 

A low-code CMS does away with the need for website managers who can do it all because the CMS does the heavy lifting that a templating language would normally be used for. Instead of needing to submit a ticket to IT for every little change, content creators can now design almost all web pages needed to keep the website fresh and accurate.  

Marketing professionals can deliver new content faster, making it quicker and easier than ever to launch and manage new programs and digital campaigns.  

Generating Cost Savings for the Organization 

A website team that can produce content and design web pages on its own is a big money-saver. When non-technical staff can make design changes, there’s no need to keep a design firm on retainer for everyday changes and new page design. Instead of concentrating on routine website maintenance, design experts and in-house design staff can turn their attention to high-priority projects and individual web pages with the highest impact potential.  

The same goes for IT. A low-code CMS eliminates the need for website managers to rely on developer resources for changes. Valuable time is freed up so that development teams can focus on innovation, integration and other projects that generate greater organizational impact.  

A low-code CMS empowers your website team to create beautiful designs without spending money on design or IT services—saving staff time, school resources and money in the process.  

Want to learn how you can transform the way you manage your website?  

A low-code, next-generation CMS transforms how higher ed professionals manage their websites and create pages. It’s easy because all the necessary tools and features are at their fingertips.  

Low-code CMS reduces costs, as colleges and universities no longer have to rely on external design services and web developer resources to make everyday design changes.   

To learn more about what you can transform your website into and how with Melody, watch this on-demand webinar. 

Website Content Management Student Experience

Last updated: September 7, 2022


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