Benjamin Franklin Institute of Technology Increased Enrollment for Five Straight Semesters

How a small, private college leverages Modern Campus Message conversational two-way text messaging to engage prospective students throughout the admissions process

About Benjamin Franklin Institute of Technology






first-generation students



students of color

The Challenge

The BFIT admissions team faced several challenges in communicating with prospective students. First, students rarely checked their emails and voicemails. In fact, students frequently complained about finding voicemails on their phones. 

Many prospects proposed an alternative: texting. They told staff that texting felt much more natural and engaging than any other form of communication. 



Upon adopting Modern Campus Message, the BFIT admissions team first texted reminders and resources to help students complete enrollment, including paying tuition. Later, they connected with students about orientation, open houses, school closures and holiday breaks.

Some texts asked students if they had filed FAFSA. Others asked if students had taken their placement assessments and provided instructions for students who needed them. From there, the admissions staff broadened their scope of texts to include nudges for students to submit missing documents to the school and to find scholarships. 


Texting through Modern Campus Message has helped increase enrollment at BFIT for five straight semesters. In fact, texting has proven to be so effective for the admissions team that other departments—including student affairs, career services, dual enrollment, financial aid, and student accounts—have stopped relying on outdated communication efforts and turned to texting. 

Discover additional ways you can use text messaging to connect with prospective students and families, extend limited staff resources and boost enrollment in our free guide:


How Text Messaging Supports Every Stage of the Higher Education Journey - download now


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About Modern Campus

Modern Campus empowers 1,700+ higher education institutions to attract, engage, and retain learners for life with software solutions that enable a modern student experience. 

The Modern Campus learner-to-earner lifecycle platform powers solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.  

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