Convert Prospects with eCommerce Best Practices


Get Rid of the Hoops

Make Life Easier for Students

Registration for the Modern Consumer
Offer student-centric registration using Modern Campus Destiny One.

Offer student-centric registration

Encourage enrollments with a simple self-service portal through which prospects can register, ask for course reminders, share courses with friends, or join a waitlist.

Convert more website visitors

With an optimized checkout process and additional prompts for your prospects to recover their carts, potential enrollments won't slip through the cracks.

Respond to learner inquiries and requests

Customer service workflows ensure that the appropriate staff member is alerted when a new inquiry comes in, and a rich student profile gives staff the contextual information they need to respond adequately. 

eCornell is a Modern Campus customer.

Make information accessible

Create a mobile-friendly website that learners can browse, search, and engage with in multiple languages.

Target offerings

Meet market demand with seminars, certificates, summer sessions, and other revenue-generating offerings.

Safe and simple registration

Make it easy for prospects to securely enroll online with a self-service portal certified by the payment card industry.

Modern Campus supports rich personaliation.

Support rich personalization

Leverage personalizations to ensure that the website is offering the right content to the right visitor at the right time.

Make ROI obvious

Publish real-time labor market data right to your website to help students understand the value of their education investment.

Leverage a next-gen shopping cart

The shopping cart can do more. Leverage a next-generation shopping cart to drive engagement and ongoing enrollment.

Optimize the Checkout Process

Leverage next-gen functionalities to transform your shopping cart from responsive to proactive.




Average increase in revenue generated by Modern Campus customers resulting from abandoned cart prompt



Average revenue generated by all Modern Campus customers every year from abandoned cart prompts



Average cart abandonment rate among all Modern Campus customers (compared to eCommerce industry average of 66%)




Make It Easy for Students to Access Your Courses

Students know what they want but also know how to find alternatives when it’s difficult for them to enroll.

Leverage automated waitlists, remind-me functionalities and save-for-later options to make it easier for students to access the courses they want without significant staff intervention.

We have a feature on our website that you can check off, “Notify me when this course opens for registration.” That has saved us thousands of hours. The fact that that's an automated feature has also helped with enrollment.

Carolyn YoungDirector of Continuing Studies, Western University

Omni CMS is focused on education, so the people at Modern Campus really understand what a university is and what kind of features a university site absolutely must have.

Bernice CocciolilloDirector of Web Communications, John Cabot University



First Impressions Are Lasting

Make sure your website is delivering the experience your students expect.

Your website is the first place most students will go to  engage with you. It’s critical that it’s easy to navigate, well-designed and accurate.

Leverage simplified web publishing tools, WYSIWYG editors and SEO-optimization to ensure your website delivers the engaging experience a modern customer expects online.


Our Customers Love Us

We have, particularly since 2017, had substantial year-over-year growth, which accelerated this spring when things shut down.

John HallVice President of Program Delivery for eCornell, Cornell University
John Hall, eCornell
Learn how three schools significantly boosted enrollment and revenue figures after implementing Destiny One.



Treat Your Students Like Customers

The modern student is an experienced customer with sophisticated expectations.
Be the education provider that exceeds their expectations, inside and outside the classroom.

Request a Modern Campus platform demo


Related Resources

Learn how to secure your bottom line with Destiny One.


Four Ways Destiny One Secures Your Bottom Line

A secure bottom line is as important as a growing top line.

Read blog post

CE is not meant to fit into your main campus SIS.


Stop Trying to Squeeze CE into Main Campus Systems

Your non-degree division serves unique student demographics with unique expectations. Make sure you have the system in place to deliver the experience they want.

Read blog post

Temple University is Modern Campus customer.

Case Study

Non-Credit at Temple University

Within two years of using Destiny One, Temple University grew their non-degree revenue by 30%. Learn how!

Read case study

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