Make sure that you’re tracking these important metrics.
Google Analytics for Higher Education: The 5 Metrics to Know

Google Analytics is a crucial tool for any higher ed institution increasing its online presence, so make sure that you’re...

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Use these tips to help prospective students convert on your college website forms.
Why Prospective Students Aren't Filling Out Your Forms

Low form conversions can negatively affect your student recruitment efforts. Use these tips to gather the data you need...

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Get these tips for your next college website redesign.
College and University Website Redesign: The Ultimate Guide

Following is an overview of our ultimate guide to website redesigns in higher education, which provides all the answers...

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Follow these web governance best practices.
Higher Ed Web Governance Best Practices: 6 Tips for Colleges

Website governance best practices are crucial for the integrity of your higher ed institution’s website. Read our tips...

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Learn how to attract prospective students to your website.
5 Tips for Attracting Students to Your College Website

With college enrollment dropping, these tips can help you attract students to your college website.

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Customer service matters more than ever in higher education.
Customer Service: Why It Matters in Continuing Education

Excellent customer service is not an option if you want to boost student enrollment. See why it matters most with non-traditional...

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