74%
Users who get frustrated when content isn’t relevant to them
40%
Prospective students who lose interest in a higher ed institution after a frustrating web experience
19%
Increase in eCommerce purchases when personalized content is displayed.
60% of students say their college delivers the least personalized experience of all the brands they engage with online
Your website is your shop window. Make sure it’s tailored to help every student see the programs and services they need.
Get Started with Personalization by Modern Campus
Bring Your Web Experience to Life
Personalization by Modern Campus is the only personalization engine designed for higher education, and is available for colleges and universities leveraging Modern Campus Omni CMS, the #1 web content management system purpose-built for higher education.
Better Together: Modern Campus Pathways and Personalization
Help students take the next step
Modern Campus Pathways is a cloud-based software solution that gives students the real-time career and program information.
Deliver the most personal information to students fast with Pathways. Show salary, number of job postings, and career outlook data that match students’ interests.
Did a student check career outlook information in electrical engineering? Knowing how serious this student is, show targeted content next time the student visits your homepage by showing related copy or video content.
Personalization Resource Center
Access exclusive resources and learn everything you need to know to make personalization a reality on your website.
Related Resources
Webinar
How to Attract, Convert and Engage Students with Personalized Digital Experiences
Personalization by Modern Campus makes it easy to apply personalization techniques to attract and convert prospective students, and engage existing students and alumni.
Case Study
Delivering Career Pathways and Website Personalization at West Valley College
Learn how West Valley College is transforming the student experience by implementing Modern Campus Pathways.
Whitepaper
Massive Personalization and Career Pathways
Revolutionize the student experience at your institution with a personalized digital student engagement strategy.