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Non-Traditional Higher Ed is the New Normal
Non-Traditional divisions can help institutions shift to a student-as-customer mindset to meet the expectations of modern...
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1 Step That Will Get Your Intensive English Language Programs to Market Faster
The landscape of higher education has been changing for decades. Understand the changes and threats to American IELPs.
Leveraging Personalization to Drive Strategic Marketing Initiatives
In today’s consumer world, students expect institutions to deliver a similar seamless, personalized experience to that...
4 Reasons to Partner with a Vendor
Partnering with a vendor can be a good business decision for higher ed institutions looking to focus and differentiate...
4 Ways You Can Adapt to Meet the Needs of Non-Traditional Learners
For institutions to attract and retain non-traditional learners, administrators must begin to adapt their services to...
15 Surprising Higher Ed Stats That Marketing and Admissions Professionals Can't Ignore
These surprising higher education stats could prove useful in building strong arguments for your marketing campaigns and...
Competing in the Adult Student Marketplace
Higher education is in a state of flux, and institutions need new revenue streams and new business models in order to...
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What You Need to Know About the COVID Relief Package for Higher Ed
Everything You Need to Know About the Higher Education Stimulus Package
Recruiting Transfer Students: Does Your School’s Website Hit the Mark?
To keep prospective students focused on your school—and to prevent them from shopping around on other institutional...