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Building Credentialing for the 21st Century
As students and industry look for credentials to communicate value, higher education must adapt beyond traditional degrees...
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Building Your Own Market with IELPs
Learn how US colleges and universities can attract and matriculate international students into degree programs through...
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How to Launch Marketing Campaigns That Bring Students to the Door
The landscape of higher education has been changing for decades, with reductions in budgets, changing student demographics...
15 Surprising Higher Ed Stats That Marketing and Admissions Professionals Can't Ignore
These surprising higher education stats could prove useful in building strong arguments for your marketing campaigns and...
4 Reasons to Partner with a Vendor
Partnering with a vendor can be a good business decision for higher ed institutions looking to focus and differentiate...
How to Create the Customer Experience Your Students Expect
Students expect the same level of service from your institution that they get from leading retailers. Learn how your...
4 Ways You Can Adapt to Meet the Needs of Non-Traditional Learners
For institutions to attract and retain non-traditional learners, administrators must begin to adapt their services to...
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It's Time to Ditch College Rankings
It’s critical to move past prioritizing factors that help institutions rank well and instead focus on developing institutional...
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Online Shopping for Higher Education
Better understand the modern journey of your non-traditional students as customers.